thinQmaster Virtual testing partner Adaptive practice exams that find your weak spots and drill them. Every answer explained. From $69
Enroll

thinQmaster

Find your exam

Five questions free, before you decide.

Step 1 · choose a vendor

In one of our camps? Your practice exams come with the tuition — they are on your study page already.

Business Platforms & EA · Intermediate

Campaign Influence

Feature attributing opportunity revenue to the campaigns that influenced it.

Definition

Customizable Campaign Influence supports multiple attribution models, such as first touch, last touch and even distribution, with Account Engagement offering additional models.

Exam tip

Influence models attribute revenue, not ownership.

Related terms