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Business Platforms & EA · Foundational

Account Engagement

Salesforce's B2B marketing automation platform, formerly known as Pardot.

Definition

Account Engagement provides forms, landing pages, email, lead scoring and grading, Engagement Studio programs and sync with Sales Cloud via the Salesforce connector. It lives within the Salesforce platform through business units.

Exam tip

Account Engagement is B2B; Marketing Cloud Engagement is B2C.

Related terms