thinQmaster Virtual testing partner Adaptive practice exams that find your weak spots and drill them. Every answer explained. From $69
Enroll

thinQmaster

Find your exam

Five questions free, before you decide.

Step 1 · choose a vendor

In one of our camps? Your practice exams come with the tuition — they are on your study page already.

Business Platforms & EA · Foundational

Campaign

Standard object for planning and tracking marketing initiatives such as events, emails and ads.

Definition

Campaigns track members (leads and contacts) and their statuses, expected and actual costs and responses, and can be organized in hierarchies. Users need the Marketing User feature license to create campaigns.

Exam tip

Creating campaigns requires the Marketing User checkbox on the user record.

Related terms