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Project Management & Agile · Foundational

SWOT Analysis

Analysis of Strengths, Weaknesses, Opportunities, and Threats of an organization, project, or option.

Definition

Strengths and weaknesses are internal; opportunities and threats are external. In risk management it broadens identification to include opportunities arising from strengths and threats from weaknesses.

Example

A strong in-house data team (strength) creates the opportunity to deliver analytics early.

Exam tip

Internal = S/W; external = O/T.

Related terms