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Project Management & Agile · Foundational

Product Vision

A concise statement describing the long-term purpose and desired future the product aims to create.

Definition

It aligns stakeholders and guides the Product Goal, roadmap, and backlog decisions. Formats include Geoffrey Moore's elevator pitch template.

Example

For small clinics who struggle with scheduling, our app is a mobile scheduler that saves managers five hours a week.

Exam tip

Vision is long-term and inspirational; Product Goal is a concrete intermediate target.

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