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Project Management & Agile · Foundational

Product Goal

The future state of the product that serves as a target for the Scrum Team to plan against.

Definition

Introduced in the 2020 Scrum Guide as the commitment for the Product Backlog. The team must fulfill or abandon one Product Goal before taking on the next.

Example

'Become the preferred mobile banking app for small businesses.'

Exam tip

Only one Product Goal at a time.

Related terms