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Project Management & Agile · Intermediate

Objectives and Key Results (OKR)

Goal-setting framework pairing a qualitative objective with measurable key results.

Definition

Popularized by Andy Grove at Intel and John Doerr at Google, OKRs are typically set quarterly, are transparent, and are often ambitious, with about 70% achievement considered good for stretch goals.

Example

Objective: delight new users; KR: raise day-7 retention from 30% to 40%.

Exam tip

Key results are measurable outcomes, not tasks.

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