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Project Management & Agile · Intermediate

Key Value Areas (KVA)

EBM's four areas for assessing value and capability: Current Value, Unrealized Value, Ability to Innovate, and Time to Market.

Definition

Current Value and Unrealized Value assess market value; Ability to Innovate and Time to Market assess organizational capability. Each has Key Value Measures (KVMs) such as customer satisfaction, market share gap, technical debt, and lead time.

Example

High technical debt lowers Ability to Innovate.

Exam tip

Know which measures belong to which KVA.

Related terms