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Project Management & Agile · Advanced

Impact Mapping

Strategic planning technique linking a goal to actors, impacts (behavior changes), and deliverables.

Definition

Created by Gojko Adzic, it asks why, who, how, and what to keep delivery focused on business goals.

Example

Goal: grow mobile orders 20%; actor: returning customers; impact: reorder faster; deliverable: saved carts.

Exam tip

Order: Why (goal), Who (actors), How (impacts), What (deliverables).

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