thinQmaster Virtual testing partner Adaptive practice exams that find your weak spots and drill them. Every answer explained. From $69
Enroll

thinQmaster

Find your exam

Five questions free, before you decide.

Step 1 · choose a vendor

In one of our camps? Your practice exams come with the tuition — they are on your study page already.

Business Platforms & EA · Intermediate

Data 360 Segment

Audience defined by filters on Data 360 attributes and related data, published to activation targets.

Definition

Segments can be standard, real-time, or waterfall and are refreshed on a schedule. They are created on a segment-on entity, usually Unified Individual.

Exam tip

The segment-on entity determines what kind of records the segment returns.

Related terms