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Business Platforms & EA · Advanced

Calculated Insight

Multidimensional metric defined in SQL or a builder on Data 360 data, such as customer lifetime value.

Definition

Calculated insights run in batch on schedules and produce measures and dimensions usable in segments, activation and enrichments.

Example

SUM(SalesOrder.grand_total_amount) grouped by Unified Individual Id = lifetime value.

Exam tip

Calculated insights are batch; streaming insights are near real time.

Related terms