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Salesforce · Data & Analytics · Professional

Salesforce Certified Data 360 Consultant exam guide

Exam Data 360 Consultant

Data 360 Consultant (formerly Data Cloud Consultant) validates designing and implementing Salesforce Data 360: data ingestion, harmonization and identity resolution, segmentation and insights, and activation into marketing, service and AI use cases. Data 360 grounds Agentforce, so this credential sits at the centre of Salesforce's AI strategy in 2026.

Questions60
Time limit105 minutes
Passing score70%
Exam fee$200 USD
Valid forSee official page
DeliveryProctored at a testing center or online; registered through Trailhead Academy

Format: Multiple choice and multiple select (60 scored + up to 5 unscored items); no references allowed. Fee note: Retake $100.

Who it's for

Consultants, architects and data specialists who implement Data 360 for customer data unification and activation.

What the exam covers

Data Activations and Utilization20%
Data Source Connection and Ingestion18%
Data Enhancements, Sharing, and Analysis18%
Harmonization and Unification17%
Solution Positioning14%
Data 360 Setup and Administration13%

Eligibility & prerequisites

Required: None.

Recommended: Experience with data modeling, ETL and customer data platforms, plus hands-on Data 360 implementation.

Keeping it active

No fixed expiry while maintained: complete the free annual maintenance module for the credential on Trailhead by the deadline. Missing the deadline expires the credential and you must pass the exam again.

Skills & careers

Skills it validates

  • Data streams and connectors
  • Data model objects and mapping
  • Identity resolution rules
  • Calculated and streaming insights
  • Segmentation and activation
  • Data sharing with data lakes and warehouses

Job roles

Data 360 ConsultantCustomer Data Platform ConsultantSalesforce Data ArchitectMarketing Technology ConsultantSalesforce Solution Architect

Where it fits in your path

Planning a degree too? See how this cert earns college credit in the College Credit Navigator.

Build my study plan

  1. Week 1: Solution positioning and setup: what Data 360 solves, provisioning, permissions, data spaces.
  2. Week 2: Ingestion and harmonization: connectors, data streams, DLO to DMO mapping, identity resolution.
  3. Week 3: Enhancements and analysis: calculated and streaming insights, data actions, zero-copy sharing.
  4. Week 4: Activation (20%): segments, activation targets, use in Agentforce and Marketing Cloud; timed practice exams.

Make it yours: pick your exam date and weekly hours. We'll split your time by domain weight and give you a printable plan.

Exam-day tips

  • Know the data flow from data stream to DLO to DMO to unified profile; many questions test this sequence.
  • Identity resolution match and reconciliation rules are frequent scenario topics.
  • Know the difference between calculated insights and streaming insights.
  • The exam was aligned to the Spring '26 release; use current Data 360 terminology.

Key terms for this exam

All 27 terms Study with thinQcards™

Frequently asked questions

How much does the Data 360 Consultant exam cost?

$200 plus applicable taxes; a retake costs $100.

What is the passing score for Data 360 Consultant?

70%. The exam has 60 scored questions plus up to 5 unscored items.

Does the certification expire?

Not if you complete the free annual Trailhead maintenance module by its deadline; if you miss it, the credential expires.

Is Data 360 the same as Data Cloud?

Yes. Salesforce renamed Data Cloud to Data 360, and the exam was renamed Data 360 Consultant.

Is Data 360 Consultant worth it?

Yes. Data 360 grounds Agentforce, so consultants who can implement it are in demand.

Official page: help.salesforce.com. Reviewed November 2026. Vendors change fees and objectives, so confirm with the vendor before you book. Spot something out of date? Tell us.