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Project Management & Agile · Advanced

Time to Market (T2M)

EBM Key Value Area expressing how quickly the organization can deliver new capabilities and learn from them.

Definition

Measures include build and integration frequency, release frequency, lead time, cycle time, mean time to repair, and time to learn.

Example

Moving from quarterly to weekly releases improves T2M.

Exam tip

Time to learn is a key T2M measure.

Related terms