thinQmaster Virtual testing partner Adaptive practice exams that find your weak spots and drill them. Every answer explained. From $69
Enroll

thinQmaster

Find your exam

Five questions free, before you decide.

Step 1 · choose a vendor

In one of our camps? Your practice exams come with the tuition — they are on your study page already.

Data & Analytics · Foundational

Predictive Analytics

Analytics that answers 'what is likely to happen?' using statistical models and machine learning on historical data.

Definition

Predictive analytics includes forecasting, churn prediction, risk scoring and propensity models. Predictions are probabilistic and need validation and monitoring.

Example

Forecasting next quarter's demand by SKU.

Exam tip

Forecasts and likelihood scores = predictive.

Related terms