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Business Platforms & EA · Foundational

Marketing Cloud Engagement

Salesforce's enterprise B2C marketing platform (formerly ExactTarget) for email, mobile, advertising and journeys.

Definition

Marketing Cloud Engagement includes Email Studio, Journey Builder, Automation Studio, Contact Builder, Content Builder and Mobile Studio, organized into business units within an enterprise account.

Exam tip

Engagement is the B2C platform; Account Engagement (formerly Pardot) is B2B.

Related terms