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Project Management & Agile · Intermediate

Evidence-Based Management (EBM)

Scrum.org framework for measuring and improving value delivery using four Key Value Areas and goals at strategic, intermediate, and immediate tactical levels.

Definition

EBM uses empiricism: set goals, run experiments toward them, inspect results using Key Value Measures, and adapt. The current EBM Guide was updated in 2024.

Example

A product team tracks Time to Market and Current Value to decide whether to invest in automation.

Exam tip

EBM focuses on outcomes and value, not output such as velocity.

Related terms