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Governance, Risk, Audit & Privacy · Intermediate

ePrivacy Directive

EU Directive 2002/58/EC governing confidentiality of electronic communications, cookies, and electronic marketing.

Definition

Often called the cookie law, it requires consent for storing or accessing information on user devices except where strictly necessary, and governs unsolicited electronic marketing. It is implemented through national laws. The proposed ePrivacy Regulation to replace it was withdrawn by the Commission in 2025.

Example

A website must obtain consent before setting non-essential advertising cookies.

Exam tip

Cookie consent comes from ePrivacy rules; the standard of consent comes from GDPR.

Related terms