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Governance, Risk, Audit & Privacy · Intermediate

Consent Management Platform (CMP)

Tool that collects, records, and enforces user consent and preferences for cookies, tracking, and data processing.

Definition

CMPs present banners and preference centers, store consent records as evidence, block tags until consent is given, and pass signals such as the IAB TCF string or Google Consent Mode to vendors. They also help honor opt-out signals such as GPC.

Example

A CMP blocks marketing pixels until a visitor in Germany accepts advertising cookies.

Exam tip

Consent records must be demonstrable; a CMP provides proof of consent.

Related terms