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Data & Analytics · Foundational

Descriptive Analytics

Analytics that answers 'what happened?' by summarizing historical data through reports, dashboards and KPIs.

Definition

Descriptive analytics is the most common and foundational analytics type, covering aggregations, trends and comparisons.

Example

A monthly sales dashboard.

Exam tip

Know the four types in order: descriptive (what), diagnostic (why), predictive (what will), prescriptive (what should we do).

Related terms