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Data & Analytics · Intermediate

Cohort Analysis

Grouping users by a shared starting event or period, such as signup month, and tracking their behavior over time.

Definition

Cohort tables show retention or revenue by cohort age and separate growth effects from behavior changes. In Tableau, a FIXED LOD finds each customer's first purchase date.

Example

Retention by monthly signup cohort over 12 months.

Exam tip

First-purchase cohorts in Tableau = {FIXED [Customer] : MIN([Order Date])}.

Related terms