thinQmaster Virtual testing partner Adaptive practice exams that find your weak spots and drill them. Every answer explained. From $69
Enroll

thinQmaster

Find your exam

Five questions free, before you decide.

Step 1 · choose a vendor

In one of our camps? Your practice exams come with the tuition — they are on your study page already.

Data & Analytics · Intermediate

Funnel Analysis

Measuring how users progress through sequential steps toward a goal and where they drop off.

Definition

Funnels reveal conversion rates between stages such as visit, product view, cart, checkout and purchase, which directs optimization.

Exam tip

Biggest drop-off between two stages = where to focus optimization.

Related terms