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Project Management & Agile · Intermediate

Build-Measure-Learn

Lean Startup feedback loop: build an experiment, measure results, learn, then pivot or persevere.

Definition

Eric Ries emphasizes minimizing total loop time and using actionable metrics and innovation accounting.

Example

After measuring low sign-ups, the team pivots to a different customer segment.

Exam tip

Pivot = change strategy based on learning; persevere = continue.

Related terms