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Business Platforms & EA · Foundational

Account

Standard object representing a company or organization (or individual with person accounts) that you do business with.

Definition

Accounts are central to Salesforce CRM, parenting contacts, opportunities, cases, contracts and assets. Business accounts represent companies; person accounts combine account and contact for B2C. The Parent Account field builds account hierarchies.

Exam tip

Know which objects are children of Account and how implicit sharing works between them.

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