thinQmaster Virtual testing partner Adaptive practice exams that find your weak spots and drill them. Every answer explained. From $69
Enroll

thinQmaster

Find your exam

Five questions free, before you decide.

Step 1 · choose a vendor

In one of our camps? Your practice exams come with the tuition — they are on your study page already.

Governance, Risk, Audit & Privacy · Intermediate

Right to Opt Out of Sale or Sharing

US state privacy right allowing consumers to stop businesses from selling their personal information or sharing it for targeted advertising.

Definition

Under CCPA as amended, businesses that sell or share personal information must provide a 'Do Not Sell or Share My Personal Information' link or alternative and honor opt-out preference signals. Other state laws provide opt-outs for sale, targeted advertising, and profiling with significant effects. Sale is broadly defined to include exchanges for valuable consideration.

Example

Placing third-party advertising pixels that share browsing data may constitute selling or sharing.

Exam tip

US laws largely rely on opt-out; GDPR relies on lawful basis and often opt-in consent.

Related terms