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IT Support & Hardware · Intermediate

Mobile Application Management (MAM)

Managing and protecting corporate apps and data on a device without managing the whole device.

Definition

MAM app protection policies can require a PIN for work apps, block copy and paste to personal apps, encrypt app data, and selectively wipe corporate data. It is ideal for BYOD where users do not want full device enrollment. Intune MAM works with Microsoft 365 apps and SDK-enabled apps.

Example

Block saving Outlook attachments to personal cloud storage on unenrolled phones.

Exam tip

MAM without enrollment is the usual BYOD answer.

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