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Governance, Risk, Audit & Privacy · Intermediate

California Privacy Rights Act (CPRA)

2020 ballot initiative that amended and expanded the CCPA, effective January 2023.

Definition

The CPRA created the California Privacy Protection Agency, added the right to correct and to limit use of sensitive personal information, introduced the concept of sharing for cross-context behavioral advertising, required data minimization and retention disclosures, and called for regulations on risk assessments, cybersecurity audits, and automated decision-making technology. Those regulations were finalized in 2025 with phased compliance dates.

Example

A business adds a 'Limit the Use of My Sensitive Personal Information' link under CPRA.

Exam tip

CPRA amends CCPA; together they are often called CCPA as amended.

Related terms