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Governance, Risk, Audit & Privacy · Intermediate

Right to Object

GDPR right to object to processing based on legitimate interests or public task, and absolutely to direct marketing.

Definition

When an individual objects to legitimate-interest processing, the controller must stop unless it shows compelling legitimate grounds that override the individual's interests or the processing is for legal claims. Objection to direct marketing is absolute and must be honored.

Example

A customer objects to marketing emails, and the company must stop immediately.

Exam tip

The objection to direct marketing has no balancing test.

Related terms