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Data & Analytics · Advanced

Key Influencers Visual

A Power BI AI visual that identifies and ranks the factors that most influence a target metric or outcome.

Definition

Key Influencers uses ML (logistic or linear regression) to show which attribute values increase the likelihood of an outcome, and it also finds top segments.

Example

Shows that customers on month-to-month contracts are 3.2x more likely to churn.

Exam tip

What drives a metric up or down = Key Influencers; ad hoc root-cause drill across dimensions = Decomposition Tree.

Related terms