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HubSpot Marketing Software Certification exam guide

Exam HubSpot Marketing Software Certification

The HubSpot Marketing Software Certification validates the ability to use HubSpot Marketing Hub: contacts and segmentation, email, forms, landing pages, workflows and reporting. It is free through HubSpot Academy and is a common requirement at HubSpot partner agencies and inbound marketing teams.

QuestionsSee official page
Time limitSee official page
Passing scoreSee official page
Exam fee$0 USD
Valid forSee official page
DeliveryOnline via HubSpot Academy

Format: Multiple choice, online, open resources. Fee note: Free through HubSpot Academy.

Who it's for

Marketing coordinators, marketing ops specialists and agency staff who use or administer HubSpot Marketing Hub.

What the exam covers

Contact management and segmentation (lists)—
Email marketing—
Forms, landing pages and CTAs—
Marketing automation workflows—
Lead scoring and lifecycle stages—
Reporting and attribution—

A dash means the vendor does not publish a weight for that domain.

Eligibility & prerequisites

Required: None; requires a free HubSpot Academy account.

Recommended: Hands-on use of a HubSpot portal (a free developer or trial portal works for practice).

Keeping it active

HubSpot Academy certifications carry an expiry; renew by retaking the current course exam in HubSpot Academy.

Skills & careers

Skills it validates

  • Segmenting contacts with active and static lists
  • Building and testing marketing emails
  • Creating forms and landing pages
  • Designing automation workflows
  • Configuring lead scoring and lifecycle stages
  • Building marketing reports and dashboards

Job roles

Marketing CoordinatorMarketing Operations SpecialistEmail Marketing SpecialistHubSpot AdministratorInbound Marketing SpecialistDigital Marketing Specialist

Where it fits in your path

Planning a degree too? See how this cert earns college credit in the College Credit Navigator.

Build my study plan

  1. Days 1-3: Complete the HubSpot Academy Marketing Software course videos.
  2. Days 4-5: Build lists, an email, a form, a landing page and a workflow in a practice portal.
  3. Day 6: Review reporting and attribution lessons.
  4. Day 7: Take the exam; review missed topics and retake if needed.

Make it yours: pick your exam date and weekly hours. We'll split your time by domain weight and give you a printable plan.

Exam-day tips

  • Know when to use active vs static lists.
  • Understand workflow enrollment triggers and re-enrollment settings.
  • Lifecycle stage vs lead status questions are common.
  • Practice in a real portal; menu and feature names are tested.
  • Retakes are allowed after a waiting period; review weak modules first.

Key terms for this exam

All 2 terms Study with thinQcards™

Frequently asked questions

Is HubSpot Marketing Software certification free?

Yes. The course and exam are free on HubSpot Academy.

Does the HubSpot certification expire?

Yes. HubSpot Academy certifications expire and are renewed by passing the current exam.

HubSpot Marketing Software vs Inbound Marketing certification?

Inbound Marketing teaches methodology; Marketing Software tests how to use HubSpot tools.

Is HubSpot certification worth it?

Yes for HubSpot partner agencies and marketing teams on HubSpot; it is a quick, free resume signal.

How long does it take?

About one week of part-time study for someone using HubSpot.

Official page: academy.hubspot.com. Reviewed November 2026. Vendors change fees and objectives, so confirm with the vendor before you book. Spot something out of date? Tell us.