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Home › Courses › Salesforce › Salesforce Certified Marketing Cloud Account Engagement Specialist
SalesforceSFMAES

Salesforce Certified Marketing Cloud Account Engagement Specialist

We do not teach just for the test.Worked examples and real discussion, not a question bank. The exam is then delivered in the classroom — 98% pass it first time.
$2,430MSRP per seat
$1,500with military fundingAF COOL · Army CA · MyCAA
Name your pricethinQflex™ — tell us what you can payIn full, or across twelve monthly payments
Next dates
  • Nov 2–4Sterling, VA
  • Nov 30–2Atlanta, GA
  • Dec 7–9Burbank, CA
Request informationSee all 22 datesCourse datasheet (PDF)
3 daysconsecutive days
Live onlineor in the classroom
AssociateMarketing Automation
40% labs60% lecture
24 monthsfree retakes

Course overview

Download the course datasheetThe full outline for Salesforce Certified Marketing Cloud Account Engagement Specialist, as a PDF.
thinQtank® Learning is offering a unique three-day training camp comprised of three days of instructor-led learning that gives students the knowledge and skills needed to run B2B marketing automation with Account Engagement (formerly Pardot): visitors and prospects, administration, forms and landing pages, lead management, email marketing and Engagement Studio.

The camp follows the exam outline Salesforce publishes for this certification, with hands-on work in a free Salesforce Developer Edition org throughout. Account Engagement Specialist validates the skills to generate, nurture and qualify B2B leads with Marketing Cloud Account Engagement.

Salesforce, Agentforce, Trailhead, Data 360, MuleSoft, Tableau and Slack are trademarks of Salesforce, Inc.

This course prepares students to take the Salesforce Certified Marketing Cloud Account Engagement Specialist exam.

What's included

13 items
thinQtank® Learning Accelerated Custom Exam Study Guide for the Salesforce Certified Marketing Cloud Account Engagement Specialist exam
Hands-on lab guide for a free Salesforce Developer Edition org
Custom and focused exam preparation software and materials
Course specific thinQtank® Learning publications to promote a fun and exciting learning
Membership to the thinQtank® Learning University Online
WE DO NOT "TEACH THE TEST" - Students will receive valuable examples and discussion
All courses taught by experienced Salesforce-certified practitioners
Additional hours of remote lab access
Custom video recordings with even more in-depth learning of course topics
Customized practice exam software
Digital courseware
Retake any or all portions of the course as many times as you like in person or live on-line for 24 months
Six months mentoring access to our engineers after completing the course

What you'll be able to do

12 objectives
  • Enable and configure the Account Engagement Lightning app
  • Capture leads with forms, form handlers and landing pages
  • Manage leads with automation rules and dynamic lists
  • Nurture leads with email and Engagement Studio
  • Qualify leads with scoring and grading
  • Report on marketing performance
  • Visitors and Prospects: Tracking; prospect records; sync
  • Administration: Setup; users and roles; connector configuration
  • Account Engagement Forms, Form Handlers and Landing Pages: Forms and progressive profiling; form handlers; landing pages
  • Lead Management: Scoring and grading; automation rules; lead assignment
  • Email Marketing: Email templates; list emails; compliance
  • Engagement Studio: Engagement programs; branching logic; testing

The exam

90minutes to complete
  • Salesforce Certified Marketing Cloud Account Engagement Specialist
  • Exam fee set by Salesforce: $200 USD per attempt (retakes $100)
  • Passing score: 72%
  • Exams are scheduled through Salesforce's certification site and taken at a testing center or online proctored - we help you schedule your attempt

Who it's for, and what you need first

Target Audience

  • B2B marketers and marketing operations staff
  • Salesforce administrators supporting marketing
  • Sales and marketing alignment leads
  • Service members, veterans and military spouses using AF COOL, Army Credentialing Assistance, MyCAA or VET TEC 2.0

Prerequisites

  • No certification prerequisite
  • Experience with B2B marketing automation recommended

How it's delivered

Instructor-Led Training
Immersive Live-Online Training
On-Site and Custom Delivery

Dates and locations

22 scheduled
DatesLocationStatus
Mon Nov 2 – Nov 4, 20263 daysSterling, VA21481 Ridgetop CirOpenRequest info
Mon Nov 30 – Dec 2, 20263 daysAtlanta, GA431 Marietta St NWOpenRequest info
Mon Dec 7 – Dec 9, 20263 daysBurbank, CA3301 N San Fernando BlvdOpenRequest info
Mon Jan 4 – Jan 6, 20273 daysSterling, VA21481 Ridgetop CirOpenRequest info
Mon Jan 25 – Jan 27, 20273 daysAtlanta, GA431 Marietta St NWOpenRequest info
Mon Feb 1 – Feb 3, 20273 daysBurbank, CA3301 N San Fernando BlvdOpenRequest info
Mon Feb 22 – Feb 24, 20273 daysSterling, VA21481 Ridgetop CirOpenRequest info
Mon Mar 22 – Mar 24, 20273 daysAtlanta, GA431 Marietta St NWOpenRequest info
Mon Mar 29 – Mar 31, 20273 daysBurbank, CA3301 N San Fernando BlvdOpenRequest info
Mon Apr 19 – Apr 21, 20273 daysSterling, VA21481 Ridgetop CirOpenRequest info
Mon May 17 – May 19, 20273 daysAtlanta, GA431 Marietta St NWOpenRequest info
Mon May 24 – May 26, 20273 daysBurbank, CA3301 N San Fernando BlvdOpenRequest info
Mon Jun 21 – Jun 23, 20273 daysSterling, VA21481 Ridgetop CirOpenRequest info
Mon Jul 12 – Jul 14, 20273 daysAtlanta, GA431 Marietta St NWOpenRequest info
Mon Jul 19 – Jul 21, 20273 daysBurbank, CA3301 N San Fernando BlvdOpenRequest info
Mon Aug 9 – Aug 11, 20273 daysSterling, VA21481 Ridgetop CirOpenRequest info
Mon Sep 13 – Sep 15, 20273 daysAtlanta, GA431 Marietta St NWOpenRequest info
Mon Sep 20 – Sep 22, 20273 daysBurbank, CA3301 N San Fernando BlvdOpenRequest info
Mon Oct 4 – Oct 6, 20273 daysSterling, VA21481 Ridgetop CirOpenRequest info
Mon Nov 1 – Nov 3, 20273 daysAtlanta, GA431 Marietta St NWOpenRequest info
Mon Nov 15 – Nov 17, 20273 daysBurbank, CA3301 N San Fernando BlvdOpenRequest info
Mon Nov 29 – Dec 1, 20273 daysSterling, VA21481 Ridgetop CirOpenRequest info
Guaranteed to run means the class goes ahead whatever the enrollment.
Prices shown are MSRP. Qualified military personnel funding through Air Force COOL, Army Credentialing Assistance, MyCAA or VET TEC 2.0 pay a flat $1,500 per class, whatever the listed price. Everyone else — call 855-868-4467 about group pricing, discounts and current promotions.